Shifting from Reactive to Proactive as a Music Business Owner

Most musicians operate reactively without realizing it. Mabe you fall in one of these categories:

Lesson teachers: your students frequently cancel on you, you're left either scheduling infinite makeup lessons or reducing your revenue through refunds and credits...so then you decide to tighten up your policies.

Performers: you have a great month with offers for gigs flowing in, you fall behind in putting them on your calendar, you accidentally double book yourself, and now you're trying to find someone who can cover for you and hoping you'll stay on the sub list for the group you're canceling on.

Entrepreneurs: your business starts to take off and you become so busy you drop the ball on marketing. A slow month hits and you have to reengage your following and email list and hope it doesn't take too long to find some new leads.

Freelancers: your income starts to pickup but you don't develop a system for managing your finances, and when a slower season comes, you find yourself scrambling because you hadn't put money away.

We all know they don't teach this stuff in music school. None of us learned about any of this in our practice rooms. This is why I created The Music Business Operations Health Check - to help musicians move from operating reactively to proactively.

Here’s what leading proactively can look like:

• Having a solid cancellation policy to fall back on when a student's attendance is inconsistent

• Developing a system for managing your inbox and calendar so you're not missing offers for gigs or overcommitting

• Spending as much time working on your business as in your business

• Getting a handle on your finances so you're prepared to have a variable income

That’s exactly why I created the Music Business Operations Health Check. It's designed to help musicians figure out where to start as you work on getting your business to run more proactively.